SHEET G01 — GROW

Meta Ads funnels that bring qualified leads

Most ad accounts are not underperforming because the targeting is wrong. They are underperforming because nobody can tell which ad produced the customer.

SPEC

We run the whole line, not just the media buying: campaign structure, the creative that goes in it, and the plumbing that carries a lead from the ad to somewhere a human will actually answer it. Those three are the same job — creative that converts into a form nobody reads is not a win.

Because we build the software too, we can close the loop most agencies leave open: the lead lands in the CRM with its campaign attached, so the report is about revenue rather than about clicks.

And what runs is watched. An ad set that stops producing gets caught by the same kind of watcher described on sheet B04 — checked every few hours, paused if it is starving, inside a monthly ceiling you set. Nobody discovers a wasted week at the end of the month.

SCOPE

Structure

Campaigns and ad sets built so results can be read, not so they look tidy.

Creative

Made for the placement and the screen it will be seen on — most of it is watched at thumbnail size.

Landing

Where the click goes, and whether it earns the enquiry.

Tracking

Source attached to the lead, all the way through to the sale.

Content & social

The organic side that makes the paid side cheaper: what the account posts, and in whose voice.

Watching

Spend and leads checked on an interval, with the authority to pause and nothing else.

Reporting

What it cost, what it produced, and what we are changing next.

FIELD CASE

Two live ad accounts, two very different products

One sells motorcycle tours to travellers, the other sells villas to investors — same discipline, opposite funnels. Both run creative made for mobile, both feed a CRM that knows where each lead came from, and both are watched by a process that can pause a starving ad set on its own but can never raise spend beyond the owner’s monthly ceiling.

2live accounts in production

1monthly ceiling, never exceeded

0budget raised without the owner

FAQ

Do you need access to our ad account?

Yes, as a partner on your Business Manager. You keep ownership of the account, the pixel and the audiences — always.

Who pays the ad spend?

You do, directly to Meta. We never hold your ad budget.

Do you make the creative too?

Yes. That is usually where the difference is: the same offer with creative built for a 1080px canvas seen at thumbnail size performs very differently from one designed on a desktop monitor.

Can you connect the ads to our CRM?

Yes, and it is the part we would insist on. Without it there is no way to know which campaign produced a customer rather than a click.

What is the minimum budget?

That depends on the market and the product, so we will not invent a number. Tell us what you sell and what you are spending now, and we will tell you honestly whether we can improve it.

Start a project

Have something worth building well?

Tell us what you are working on. We reply in English or Spanish, usually within a day.

hello@axisworks.studio ALL SHEETS

EMAILhello@axisworks.studio

BASEDSpain ✕ Bali

LANGUAGESEnglish / Español