SHEET B04 — BUILD
Business process automation and AI agents
The automation worth building is not the one that saves ten minutes. It is the one that notices, at three in the morning, that you have been spending for three days and getting nothing.
SPEC
We build two things on this sheet. Automations remove a step a person repeats: a document that generates itself, a record that updates itself, a report that arrives without being asked for. Watchers are different — a process that lives inside something already running 24/7, checks the state of the business on an interval, and messages you directly when something is wrong.
The rule that makes a watcher safe enough to trust is asymmetric autonomy, and it is enforced by the shape of the code rather than by an instruction. A watcher may pause, stop and protect on its own. It may never spend, never create, and never send a message to a real customer. That asymmetry is the whole design.
We do not build a watcher for a problem nobody has felt yet. Both of the ones running today came out of an incident: one business spent three days on ads with zero leads before anyone noticed; another had a payment bug and a redesign that passed an automated QA while being wrong.
SCOPE
FIELD CASE

Two watchers, two businesses, both in production
One checks ad spend and leads every four hours: it can pause a starving ad set and move daily budget inside a monthly ceiling the owner sets, and it cannot step outside that cage. The other reads live lead conversations every thirty minutes and pauses ads with no return. Both report to their owner on a private Telegram channel; neither can create a campaign or message a customer.
FAQ
Is this n8n or Zapier?
Would it act without asking us?
Where does it run?
What if it makes a mistake?
Can it use AI to judge?
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