Web design & development
Web design and development, hand-coded
A website is the one piece of software your customer sees before they talk to you. It should load before they lose interest, and it should know what to do with them after.
Built and running at Lawang Estate, a property developer selling villas and land. The figures below are theirs.
01 · What it is
We design and build in the same hands, so nothing is lost between the mock-up and the page. No template and no page builder: the site is written for the business, which is why it loads fast on a mid-range phone and why nobody has to fight a theme to change a price.
More detail
The part most websites leave out is what happens after the click. A form that sends an email to an inbox nobody watches is not a lead system. Ours hand the enquiry to the CRM, the bot or the calendar, with the page it came from attached.
And the content has one source. When a price or a date appears on the home page, a guide page and the booking calculator, it is read from one place — because a website that quotes two different prices for the same product loses the customer and, sometimes, a dispute.
02 · Seen working
lawangproperties.com — a website that reads the intranet
Sample data in the shape of the real tool. No names, no amounts.
The pages of their website and where each one reads its data from — some from the same system the office uses.
| Page | What it does | Reads from | Status |
|---|---|---|---|
| / | Cinematic home | Site CMS | Live |
| /thecollection | Villa and land marketplace | Site CMS | Live |
| /palmfield | Step-by-step plot calculator | Intranet | Live |
| /modelo | House models with a quote | Intranet | Live |
| /investor-deck | Investor deck, per project | Intranet | Live |
IN PRODUCTION
The developer’s public site in English, Spanish and Bahasa Indonesia, one source per text. A marketplace of villas and land, a step-by-step plot calculator, a house configurator that produces a quote and an investor deck per project — the calculator and the configurator read from the same database the sales team uses.
MODULES · 9
- Cinematic home
- Marketplace
- Plot calculator
- House configurator with quote
- Investor deck
- Editable CMS
- EN / ES / ID from one source
- Accessibility statement
- Legal pages
03 · How it flows
- 01VisitIn the visitor’s language.
- 02ExploreMarketplace, models, plots.
- 03ConfigureCalculator and quote, from live data.
- 04EnquireThe page it came from travels with it.
- 05CRMA lead, not an email.
04 · What’s included
| # | Component | What it means |
|---|---|---|
| 01 | Design | Art direction for the business, not a theme with the logo swapped. |
| 02 | Build | Hand-coded, light, fast on a phone. |
| 03 | Content | Editable by you from a panel, with one source for each price and date. |
| 04 | Languages | Real language versions, each with its own address for search engines. |
| 05 | Search basics | Titles, structured data, sitemap and the files AI assistants read. |
| 06 | Enquiries | Wired into the CRM, the bot or the calendar — not an inbox. |
| 07 | Legal | Privacy, terms and cookies written for the site, not copied. |
05 · Questions
Why not WordPress or Webflow?
Can we edit the content ourselves?
Do you do the copy and the photos?
Where is it hosted?
What does it cost?
Start a project
Have something worth building well?
Tell us what you are working on. We reply in English or Spanish, usually within a day.